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Connecting HubSpot to Guest Wi-Fi Marketing using SocialSign.in Go

Overview

This guide walks you through connecting your HubSpot account to SocialSign.in Go so that guest Wi-Fi sign-ins automatically sync to your HubSpot lists. Setup takes under 10 minutes.

What You'll Get

  • Guest Wi-Fi contacts synced directly into your HubSpot CRM
  • Contacts added to the HubSpot lists you specify
  • Wi-Fi sign-in events available for workflows and automation
  • Data to power targeted campaigns, lead nurturing, and customer engagement for on-site visitors

What You'll Need

  • A HubSpot account
  • A SocialSign.in Go account with at least one active location
  • Your HubSpot Private App access token (API key)

Step 1: Create a HubSpot Private App

SocialSign.in connects to HubSpot using a Private App access token. To create one:

  1. In HubSpot, go to Settings → Integrations → Private Apps
  2. Click Create a private app
  3. Give it a name (e.g., "SocialSign.in Wi-Fi")
  4. Under the Scopes tab, grant the following permissions:
    • crm.objects.contacts — Read and Write
    • crm.lists — Read and Write
  5. Click Create app, then copy the access token shown

Note: If your HubSpot account previously used a legacy API key, HubSpot has migrated to Private App tokens. You'll need to create a Private App as described above.

Step 2: Configure the Integration in SocialSign.in

  1. Sign in to your SocialSign.in client app
  2. Navigate to Integrations → HubSpot
  3. Paste your HubSpot Private App access token into the API Key field
  4. Select the SocialSign.in locations you'd like to connect
  5. Choose which HubSpot list each location should sync contacts to
  6. Click Save

Step 3: Verify

After a guest connects to your Wi-Fi and completes the sign-in, confirm that new contacts are appearing in your HubSpot list.

Optional Settings

  • Update existing contacts: Choose whether to update existing HubSpot contacts when a returning guest signs in
  • Tags: Automatically tag contacts synced from Wi-Fi for easy segmentation
  • Send events: Forward Wi-Fi sign-in events to HubSpot for use in workflows and reporting

Troubleshooting

Contacts not appearing in HubSpot?

  1. Verify your Private App access token is correct and hasn't been revoked
  2. Check that the required scopes (crm.objects.contacts and crm.lists) are enabled on your Private App
  3. Confirm your SocialSign.in locations are selected on the integration settings page
  4. Confirm a HubSpot list is selected for each location
  5. Still stuck? Contact us at support@socialsign.in

What Happens Next?

Every guest who connects to your Wi-Fi and opts in will automatically be added to your chosen HubSpot list. Use HubSpot's CRM, workflows, sequences, and email tools to nurture these contacts — welcome emails, re-engagement campaigns, location-based segmentation, and more.

Ready to get started? Sign up for SocialSign.in Go or contact us at support@socialsign.in.

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